And the 20-year-old Keeping Up With The Kardashians star has done it in a very colorful way.
On Tuesday the star slipped into a purple swimsuit as she lay on dozens of bananas. This comes after the mother to baby Stormi posed in an orange outfit against an orange backdrop.
Jenner captioned the startling image, 'SUMMER COLLECTION X KYLIE COSMETICS! launches this Friday the 13th!'
Her hair was worn long, blonde and wet. And the TV star's eyes were heavily made up with several different colors from her collection.
Her nails stood out too: the ex of Tyga wore a vamp color that was almost black.
The entrepreneur, who turns 21 on August 10, is the founder of the hugely successful makeup company Kylie Cosmetics.
According to WWD.com, the company is projected to reach $1 billion by 2022.
This new image was taken before she got rid of her lip filler as her pout is very full.