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    Burger King doubles down on its McDonald's rivalry with a new deal to win over budget shoppers (MCD)


    • Burger King just debuted a new deal that is almost exactly like a new McDonald's promotion that launched last month.
    • On Thursday, Burger King debuted its $6 King Box, which includes a choice of entrée, a small fries, a small drink, and two chocolate chip cookies.
    • In November, McDonald's launched the $6 Classic Meal Deal, which includes one entrée, a small fries, a drink or sweet tea of any size, and an apple pie or seasonal pie.

    Burger King has a new deal that is eerily similar to a McDonald's offering that launched last month.

    On Thursday, Burger King launched its $6 King Box. The bundled deal comes with a choice of entrée (Whopper, Crispy or Spicy Crispy Chicken Sandwich, or three-piece tenders), a small fries, a small drink, and two chocolate chip cookies.

    The deals share some distinct similarities to a McDonald's deal launched in early November.

    McDonald's $6 Classic Meal Deal includes one entrée, a small fry, a drink or sweet tea of any size, and an apple pie or seasonal pie. Customers can pick from one of four classic entrées: a Quarter Pounder with cheese, a Big Mac, 10-piece McNuggets, or a Filet-O-Fish sandwich.

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