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    A list of ten things that billionaire owners of EV, clean energy and rocket companies should and should not tweet


    So… apparently there’s been another kerfuffle on the Twitter about some asinine things that a certain wealthy, rocket-building, payment-revolutionizing, electric vehicle company-creating entrepreneur has written in tweets to millions of followers.

    This billionaire is, by all accounts, incredibly difficult to work for, very visionary and … a bit thin-skinned for someone with such a habit of courting press.

    I’m not saying that’s his fault. He’s been shredded by hundreds of people in thousands of messages on a platform that’s given him millions of (fake and) real followers and a megaphone that would be powerful enough to change the world (or at least the world’s coverage of him) with a single bloviating bit of textual hot air.

    And boy, as a billionaire entrepreneur, does this fella blow the hot air.

    Wait… I am saying some of this is his fault.

    That said, he’s done some truly amazing things for the world. AND IS A BILLIONAIRE.

    With that in mind, here’re a few humble suggestions for him to keep in mind as he approaches the touchpad, keyboard, or any other tweet-enabling appliance as he looks to foray further into the wild feathered world of the Twitter-birds.

    Image: Bryce Durbin / TechCrunch

    THINGS THAT ARE OKAY TO TWEET

    1. Tweeting about offers to help people in dire need of help. Listen, I know you got a lot of heat for this one, and it was ultimately an unnecessary gesture that some folks chalked up to a cynical attempt to change the subject, but I believe that your heart was in the right place. People love John Henry stories — especially now when technology threatens to overwhelm all of us. So this bit of ingenuity that you and your team concocted wound up as an actual embodiment of an old folktale? So what? Humans can win without machines. This is a good thing. Embrace it. But that doesn’t mean that you shouldn’t have offered to help. Or that people should dismiss that offer as ridiculous.
    2. Tweeting about phenomenal things that your companies have managed to achieve in the world. It’s a jaded world, so people dismiss a lot of things that they shouldn’t, but landing parts of a rocket successfully for re-use is a goddamn miracle of science. It’s wonderful. Literally an achievement that has the potential to advance humanity… and even if a better solution comes along, you’ve proven naysayers wrong and pushed the bounds of the possible. Go you.
    3. Tweeting about political and social issues you feel passionate about. You’re a — fairly — beloved billionaire (which is kind of a weird thing to write) with a platform that has millions of followers. If you think a certain way about a certain thing it’s your right to express it and your privilege to do so on a platform where people care what you have to say.
    4. Challenging the substance of arguments and criticisms that are leveled against you and your initiatives by people. t’s a marketplace of ideas and you’ve been able to buy a lot of privilege and respect because you have BILLIONS OF DOLLARS and millions of people in our country and world respect the bank account. But it’s still a marketplace of ideas where you are more than capable of competing without having to rely on knee-jerk responses from [real or imagined] followers or ad hominem attacks on the folks who disagree with you.
    5. Tweeting in support of punching nazis. Legit always cool. Maybe just do it once a day to see how people respond? It’s always okay to punch nazis.

    THINGS THAT ARE NOT OKAY TO TWEET

    1. Rick rolls and the word “lit”. This should go without saying.

    Fella, you’re an incredibly powerful person with a significant, and rabid, following on a platform that isn’t known for rewarding perspicacity and reason (maybe using your platform you can change that?).

    Typically, these days, you’ve been uniting more people in anger than you have behind your good intentions. As a public figure with an aggressive following, maybe work on increasing the peace?

    There’s already one bloviating, egomaniacal, too-powerful, sycophant-encouraging, id and idiocy-inducing jerkface on Twitter. Let them keep that particular throne and maybe keep you keep the toxicity to yourself?

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