It’s an Ultravoilet era! The Pantone 2017 color of the year has been revealed to be dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet – a color that communicates originality, ingenuity, and visionary thinking, pointing us toward the future.
In a statement of the Pantone site, Laurie Pressman, Vice President of the Pantone Color Institute impresses upon us the importance and need for the color of the year phenomenum
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
While we are pretty sure that the ultravoilet range of hues will be an instant favourite in bridal circles, we also can’t wait to see street style options that center around the hue.
For street style and rec carpet inspiration on the Ultravoilet hue, keep scrolling!