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    Target FINALLY Delivers A Body Positive Swimsuit Campaign Celebrating Cellulite & All!


    Check out the ads HERE!

    Fucking finally!

    Target has been at the center of many scandals surrounding their retouched campaigns, but this time, they're making headlines for a new reason.

    The major retailer has debuted their Spring swimsuit collection, and they're actually featuring models who haven't been Photoshopped to look like they're missing body parts.

    Related: The First Victoria Beckham x Target Ad Is HERE!

    In fact, the women's bodies look very real — cellulite and stretch marks included!! This is huge for the company (which once edited out a model's crotch to make it appear like she had a thigh gap). Smh.

    Anyway, we're just happy to see Target take some steps to being more body-inclusive! And hopefully, this is just the start.

    You can shop the line HERE and ch-ch-check out more of the ads in the gallery (above)!

    Thoughts??

    [Image via Target.]

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