By Opeyemi Kehinde
Foremost integrated digital payments and commerce firm, Interswitch, on Thursday unveiled new media campaigns for its various brands.
Speaking at the media launch in Lagos, the Marketing Manager of Interswitch, Olawale Akanbi, said the campaigns become necessary to cater for various needs and aspirations of its diverse customers, spread across the African continent.
He said Interswitch is an Africa-focused digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis.
"As a company, Interswitch constantly seeks answers to questions that will ensure customers enjoy safer, faster and smarter transactions," he added
Also speaking at the event, the Marketing Manager of Verve International, Enyioma Anaba, said Nigerians can walk freely into any Nigerian bank and request for Verve cards for their financial transactions.
Quickteller's Marketing Manager, Adetayo Teluwo, said the media campaigns target its young, curious and mobile customers, adding that anyone can perform financial transactions on all its platforms via USSD, mobile apps, paycodes and QR etc.
The new media campaigns covered its brands such as Interswitch, Verve and Quickteller.