Magic Leap is partnering with Turner Sports and the NBA to stream games on an app
Magic Leap and the National Basketball Association are partnering with Turner Sports to show live games on its platform in an app that will be available to Magic Leap One “Creator Edition” customers.
The partnership announced onstage at the Code Media conference in Huntington Beach, Calif. is the first, very vague, very nebulous, use case for Magic Leap (at least that I’ve heard).
The experiences sound a lot like virtual reality, with fans being able to experience what it’s like to be courtside at games.
“Before we got involved with Magic Leap the goal was to replicate the courtside experience,” says NBA commissioner Adam Silver. With Magic Leap, there are more opportunities to have different experiences.
“It takes everything you love about normal television and amplifies it,” says Rony Abovitz, Magic Leap’s chief executive officer.
Silver described the three-way partnership as a way for people to take the games they see on TNT and watch them on Magic Leap’s specs.
Abovitz described Magic Leap as a premium computer that will have a price to match. “It’s not necessarily for everyone right away,” says Abovitz.
Steeped in mystery, both Silver and Abovitz have taken a “trust us” approach to describing the technology. The two men didn’t have the Magic Leap onstage, but did show a video of Shaquille O’Neal singing the technology’s praises.
“Imagine being able to conjure up, four, six or eight screens. You’re seeing all of that in stats and data. Let’s say this amazing moment and there’s a twirl dunk that smashes the backboard and all of a sudden that shows up,” says Abovitz.
O’Neal isn’t the first basketball star to take a gander at the world through Magic Leap’s lenses. Last year, Andre Iguodala spilled some of the beans about the company’s technology.