No, No, No! Twitter users aren’t having it from the Swedish brand H&M (Hennes & Mauritz) clothing brand. Conversations, hashtags queued up on Twitter yesterday over the controversial hoodie worn by a black kid.
We have seen how the Twitter users dragged Dove Company last year over beauty campaign and no, this time the H&M campaign didn’t take long to get negative reactions from “black twitter”.
There were other options from the campaign which even became more “suspicious” to the Twitter users questioning the hoodie. The question is “why should the black kid wear “the coolest black kid in the jungle” hoodie?
However, the reactions proved the first ad wrong on “many levels”
H&M marketing director being ask why he green-lighted racist promo ad pic.twitter.com/4ps2HN3WIG